Sublimation is a process of transferring a print to various substrates where the inks that are used turn into gas
when brought under heat, then combine with the fabric and permanently print onto the fabric.

The effects are permanent less prone to fading, and do not peel or come off as the ink is embedded in the fabric or substrate rather than simply laying on top like a normal print. 

For this reason, sublimation is perfect for Tumblers, coasters, keychains, coffee mugs, tote bags, and more!